Are we really ever collective?

Adbusters Issue | Jul 28th 2008

A clever read this month: Adbusters Issue 79 (East and West issue) scathingly uncovers the veil of hipsterdom as “A Dead End of Western Civilization.”  And cheekily refers to  the rise of the east as all things cool for the rest of the issue.     

A contrast to which we couldn’t chuckle along more.

Hipster: The Dead End of Civilization

We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum. So while hipsterdom is the end product of all prior countercultures, it’s been stripped of its subversion and originality, and is leaving a generation pointlessly obsessing over fashion, faux individuality, cultural capital and the commodities of style.


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Third culture kids, second/third/1.5 generation, cross-pollinated immigrants and halfies or halfers. There are a dozen and one titles to refer to us -- all definitions for an elusive worldtown. We can theorize how we think about identitity and multiculturalism from the outside, we can talk about tokenistic appeasement without ever realizing it, or we can just tell you what we think. This is why we're sharing: because it wasn't being shared before.

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